Culture in the Media: the Representation of Culture in "Jutarnji List"

  • Marko Pavlovski University of Zagreb


In today's picture of the widely circulated print media a famous assertion is that culture as a subject is decreasing in relevancy, as seen by the amount of pages dedicated to the cultural section and informations on cultural events, especially those of international importance, in the entire content of the most widely read newspapers. The aim of this paper is to show the presence of cultural themes in one of the most popular daily newspaper published in the Republic of Croatia, Jutarnji list. The research will cover the content of this daily for a period of one year (January 1st 2013 to 1st January 2014), to show the presence of cultural themes in it. I suppose, because of a prior knowledge of the materials, that notifications on events in culture at home and abroad will reside outside pages dedicated to the cultural section, so it will be necessary to examine the contents of whole numbers. Furthermore, I will compare the representation of various artistic genres, the presence of film art compared to the amount of articles devoted to literature, and I will devote particular attention to the content dedicated to the non-commercial aspects of a particular genre, for example the amount of information about events in the poetry scene, promotions or group exhibitions of young filmmakers at home and abroad.


[1] M. Jergović, Pamti li svijet Oscara Schmidta. Zagreb: Naklada Ljevak, 2010.

[2] S. J. Baran, Introduction to mass communication: media literacy and culture, 5th ed. New York: McGraw-Hill, 2009.

[3] Jutarnji list. 1st January – 31st December 2013. Zagreb: EPH Media, 2013.
How to Cite
PAVLOVSKI, Marko. Culture in the Media: the Representation of Culture in "Jutarnji List". Култура/Culture, [S.l.], v. 5, n. 11, p. 171-177, sep. 2015. ISSN 1857-7725. Available at: <>. Date accessed: 19 june 2018.
English Articles


Jutarnji list, culture, representation, media, cultural section