Content Analysis of the Official Twitter Account of the Ministry of Health of the Republic of Turkey in the Framework of Health Promotion

Aslıhan Çobaner, Beste Sultan Gülgün

Abstract


As a social media platform, Twitter is increasingly getting popular among health institutions that would like to interact with their audience. Being the leading public authority responsible of health sector in Turkey, the Ministry of Health has become active on Twitter since April 2012 via its account name @saglikbakanligi. The Ministry of Health has more than 110.000 followers, whereas it only follows 9 accounts. This study aims to explore how the Ministry of Health used its official Twitter account in terms of health promotion messages between January 1st and December 31st, 2013. The key question of the study is the content analysis of health promotion messages in the form of ‘tweets’. To this end, we first had a look at the quantitative analysis of the tweets posted within this one-year period. Then, the research moves on with the content analysis under three health promotion themes: health literacy, healthy life styles and prevention of chronic and communicable diseases.

Keywords


Twitter, social media, content analysis, health promotion, health literacy, healthy life styles, prevention of chronic and communicable diseases

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References


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