The 2013 Social Protests in Bulgaria: Slogans and Images

Nelly Velinova, Marian Tomov, Lilia Raycheva

Abstract


The study analyses the 2013 social protests in Bulgaria, reflected through the messages that protesters inspired with their actions. Protests are divided into two waves: the February and the June protests. Differences lie mainly in the objectives of the protesters and the methods for their achieving. The February protests, triggered by the high electricity bills and the disapproval of the living standards were more aggressive. They resulted in resignation of the acting government followed by preliminary Parliamentary elections. The June protests had mainly moral purpose – they aimed at sustaining the democratic standards in the country. The civil society representatives avoided aggression in street processions. They presented their demands peacefully and positively with a significant sense of irony and humor. A comparative analysis of the messages and the photo images of both protests outline the essence of the study.

Keywords


: social protests, media, images, issues, audience

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References


This publication has been produced with the assistance of the Scientific Research Fund of the Sofia University “St. Kliment Ohridski”, Project № 17/09. 04. 2014: Political pluralism in contemporary media ecosystem.

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