Journalists and Audience in Bulgarian Online Media – the New Roles

  • Ivaylo Yoshkov Sofia University St. Kliment Ohridski

Abstract

The present paper analyses the changes in the traditional roles of journalists and audience in some of the most popular web sites of Bulgarian traditional media. It examines the levels of interactivity and personalization which enable the audience to create and share its own texts, recordings, news emissions, and also to set its own agenda and take part in the gatekeeping process, etc. The paper defines the status of Bulgarian “citizen journalism”, making the conclusion that the audience’s new role has some similarities with the traditional journalists’ role

References

[1] Дерменджиева, Грета. Българските вестници в Интернет. В българо-германски сб.: Журналистиката днес и утре. ФЖМК, Том 3, 2001, с. 111-128.

[2] Bardoel, Jo, Deuze, Mark, (2001). Network Journalism: Converging Competences of Media Professionals and Professionalism. In: Australian Journalism Review 23 (2), pp.91-103.

[3] Дерменджиева Гр., Еволюция на човешката комуникация в медиите. Год. СУ. Фак. по журналистика и масова комуникация. Т. 11. 2005.

[4] Burkholder, C. “Citizen journalism. Blogging”. Available in: http://www.journalismethics.info.
Published
2015-09-15
How to Cite
YOSHKOV, Ivaylo. Journalists and Audience in Bulgarian Online Media – the New Roles. Култура/Culture, [S.l.], v. 5, n. 11, p. 23-32, sep. 2015. ISSN 1857-7725. Available at: <http://journals.cultcenter.net/index.php/culture/article/view/161>. Date accessed: 15 mar. 2025.
Citation Formats
Issue
Vol 5 No 11 (2015): Култура / Culture
Section
English Articles

Keywords

communication, roles, interactivity, agenda, gatekeeping
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Creative Commons License
Култура/Culture by MI-AN is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.