Cultural Memory of Sorrow in Advertising after the Terrorist Attacks

  • Esther Martínez Pastor Universidad Rey Juan Carlos, Madrid
  • Clara Simón Universidad Rey Juan Carlos, Madrid

Abstract

The general objective of this research study is to do a comparative research to investigate the perception of sorrow in the advertising in the press after the terrorist attacks: 11/09/2001 (U.S.) and 11/04/2004 (Spain). The general hypothesis considers that there are similar perceptions of the sorrow towards the ads although there are cultural differences. On a computer program the subject was shown these images about announcement advertisement published in the press after the 09/11 and 11/04 in a random order and was asked different questions that explored their perception and attitudes with regard to these advertisements

References

1. Batra, R., and Holbrook, M.B. (1990): “Developing a typology of affective responses to advertising”, Psychology & Marketing, 7, pp. 11-25.

2. Bower, Gordon H. (1981). “Mood and memory”, American Psychologist, Vol 36(2), Feb 1981, 129-148.

3. Collins, A. and Loftus, E. (1975). “A spreading activation theory of semántica processing”, Psychological Review, 82, pp. 407-247.

4. Collins, A. and Quillian, M.R. (1969). “Retrieval time from semántica memory”, Journal of verbal learning and verbal behavior, 8 (2), pp. 240–247

5. Fernández- Abascal, E. et al. (2010): Psicología de la emoción. Ramón Areces, Madrid.

6. Izard, C.E. (1977). Human Emotions. New York: Plenum.

7. Holbrook, Morris B. and Rajeev Batra (1987). "Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising," Consumer Research, 14, (December), pp. 404-420.

8. Kleinginna, P. R., and Kleinginna, A. M. (1981) „A categorized list of emotion definitions, with suggestions for a consensual definition”, Motivation and emotion, 5(4), pp.345–379.

9. Lang, P. Brandley, M. and Cuthbert, B. (1999). “Emotion, attention and the startle réflex”, Psychological Rievew, 97, pp.377-395.

10. Lazarus, R. (1994). “Universal antecedents of the emotions”. In Ekman, P. and Davison (Eds). The Nature os emotion:fundamental questions, pp. 163-171. Nueva York, Oxford University Press.

11. Wundt, W.(1996). Compendio de psicología. La Española Moderna. Madrid.

12. Zillmann, D. (1983). “Transfer os excitation in emocional behavior” In Cacioppo, J.T. and Petty, R.E. (1983). Social Psychophysiology, pp. 215-240, Nueva York, The Guilford Press.
Published
2015-09-01
How to Cite
MARTÍNEZ PASTOR, Esther; SIMÓN, Clara. Cultural Memory of Sorrow in Advertising after the Terrorist Attacks. Култура/Culture, [S.l.], n. 10, p. 122-129, sep. 2015. ISSN 1857-7725. Available at: <http://journals.cultcenter.net/index.php/culture/article/view/157>. Date accessed: 06 aug. 2020.
Section
English Articles

Keywords

sorrow, emotions, advertising, cultural memory and terrorist attacks